safer roads

Director: The Glue Society   Agency: The Core Agency   Client: QBE Insurance

South Australia has the highest road toll in the country with 100 fatalities in 2017. To combat this QBE Insurance launched a road safety campaign featuring Adelaide school children at the heart of the campaign. Drawing on the emotional connection with their parents, the kids shared treasured moments captured in family photographs used as metaphors in the making of the film. The finished film was then revealed to their parents at a special event at their school. In collaboration with The Core Agency.