take the test

Director: The Glue Society   Agency: AJF Partnership   Client: Jodi Lee Foundation

Take The Test was a TVC and art installation built in Sydney’s Martin Place with the words ‘Bowel Cancer’ made out of five thousand screening kits. People were encouraged to take the kits and as they did, the words bowel cancer disappeared. Up to 90% of bowel cancer cases can be successfully treated if detected early.