car creation

Director: The Glue Society   Agency: TBWA\Sydney   Client: NRMA Insurance

We constructed a concept car highlighting that NRMA Insurance automatically covers the car extras that other insurers might not such as air conditioning, roof racks, and alloy wheels. We unveiled a complete working ‘concept’ car crafted out of a huge array of extras from all different car makes and models. The build took 2 months, 5 cars, and was comprised of over 50 extras. The project involved the coordination of the broader production unit including our expert mechanic team and other car specialists.