tailor made store

Director: The Glue Society    Agency: BWM Dentsu Melbourne   Client: Chadstone Shopping Centres

As the largest shopping centre in the Southern Hemisphere, Chadstone was uniquely qualified to provide a personalised experience to every centre visitor. The Tailor Made Store assembled a team of experts and stylists, curated algorithm, and the store reacted and transformed in real time to give each individual a truly tailored experience.