frozen in the clouds

Director: Sascha Ettinger Epstein   Agency: Grey Melbourne   Client: Cloud 9 Frozen Yoghurt

Frozen In The Clouds was a technology project, the ambition was to freeze tubs of the delicious yoghurt in the clouds, and then share them with key influencers. The 15 launch yoghurt units rose to over 60,000ft and were then popped by remote switches. We assembled a weather balloon and navigation experts, electronics specialists, tracking teams and a frozen yoghurt maestro who prepared, released, tracked and located the units that landed in trees, fields, sheep yards and many other locations. The project took place in a little country town in central NSW, Rankins Springs, far away from busy metro aviation fly zones which was agreed in consultation with the Civil Aviation Safety Authority (CASA).