gaytms
Client: ANZ Bank Agency: TBWA\Melbourne Production Company: Revolver/Will O’Rourke Directors: The Glue Society
GAYTMs was a five year strong collaboration. In 2014 the project marked ANZ becoming principal partner of the Sydney Gay and Lesbian Mardi Gras Festival. We manufactured hardwearing moulded shells and redesigned the ATMs into handcrafted artworks bejewelled with over a million colourful rhinestones and textures. The project won the Cannes Lion Outdoor Grand Prix in 2014 amongst a raft of other awards. In 2015 a series of elaborate 3D designs were individually laser cut and meticulously fixed featuring light and sound. In 2016 we reimagined the entire Darlinghurst brand, as GAYNZ, in a baroque-inspired celebration of LGBTIQ culture including the GAYTMs on the front facade. Launching in support of a hero piece of film the 2017 GAYTMs were themed in a carnival fairground aesthetic, crafted in beautiful and intricate airbrush art. And 2018 the GAYTMs were covered in light reflecting rainbow prisms - a celebration of the 40th anniversary Mardi Gras parade and marriage equality becoming law in Australia. We estimate the team spent over 12,000 hours on the GAYTM project.