save retirement

Director: The Glue Society   Agency: Clemenger BBDO Melbourne   Client: MLC

Save retirement focused on an interactive exhibition at the Australian Museum, encouraging Australians to actively revisit their superannuation savings and their ability to retire. We designed, constructed, and produced a custom built museum diorama inclusive of real-life retirees that performed well-known retirement activities like fishing, hiking and cycling on command. The installation was live at the Australian Museum for 4 days and was also live streamed on MLC’s website.