drag race them

Director: The Glue Society / Matt Devine   Agency: The Monkeys   Client: Ice Break

We built two billboard racing vehicles to drag race at Sydney Motorsport Park to prove anything is better with a motor added to it. The Blue Ice Break billboard claimed victory and was featured on outdoor billboards around Australia. We also drag raced and gave away four muscle cars, themed and customised to settle age-old debates on what was better, Kung Fu vs Sci Fi. And Guitar Solo vs Drum Solo.