general manager / ep / production and ops / creativity
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hearprint

hearprint

 
 

Director: The Glue Society   Agency: CHE Proximity   Client: Cochlear

Hearprint works by adjusting audio frequencies so they are tailored to the listener's hearing ability, then calibrates online content to the viewer's ears. Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration. Hearprint was applied to our content series to specifically calibrate to the user's unique hearing. The documentaries tell the stories of how Cochlear is changing the lives of people with hearing loss and launched with the stories of Jennie Brand-Miller and Andy King.

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