hearing test in disguise

Director: The Glue Society   Agency: CHE Proximity Sydney   Client: Cochlear

Does Love Last Forever? is a short film written and directed by The Glue Society’s Pete Baker. The film is a hearing test in disguise, following a couple’s relationship during courting, marriage and through to middle age. Two different outcomes emerge dependent on the viewer’s level of hearing loss. Over 3.5 million Australians are living with some form of hearing loss, with the majority in denial that they even have a problem. Cochlear hopes more Australians will talk about hearing loss and ultimately seek help. The project has received a raft of awards at shows around the world including a Grand Clio Film Health & Wellness.